Category Archives: blog

Color of theYear 2021 PANTONE

Color or actually the colors of the year 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647. Brightening, two independent colors that emphasize how different elements work together. They best reflect the mood of Pantone Color of the Year 2021. Practical and solid, but at the same time warming and optimistic combination PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is power and positive. It’s a story of color that carries a deeper sense of reverie, promising something sunny and friendly.

A message of happiness backed by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We must feel that everything will lighten up – this is essential to the human spirit.

As people search for ways to strengthen themselves with energy, clarity, and the hope to overcome constant uncertainty, captivating and emboldening shades satisfy our quest for vitality. PANTONE 13-0647 Illuminating is a bright and cheerful yellow, sparkling with vivid, warming yellow shade saturated with solar energy. PANTONE 17-5104 Ultimate Gray is a symbol of solid and dependable elements that last forever and form a solid foundation. The colors of the pebbles on the beach. Natural elements whose faded appearance underscores the ability to withstand the test of time. Ultimate Gray quiet, encourage a feeling of composure, stability and bounce.










Inbouund Marketing

Inbound Marketing

What is Inbound Marketing?

Inbound marketing strategy, i.e. inbound marketing is based on activities for which the recipient agrees. Thanks to this, we can get to know the client better and effectively match the methods of marketing activities to his needs. Another aspect of Inbound marketing is the message that appears when the client is looking for it. It is therefore an extremely precise strategy of promotional activities.

The basic activities in the field of inbound marketing include:
Running a website and a company blog
website optimization and positioning;
active activities in social media;
content marketing.

Each of these elements is aimed at such a transfer of information that is used to establish and maintain a lasting relationship with the client. Therefore, inbound marketing techniques should be used to the greatest possible extent, and also in cooperation with other available forms of reaching the customer.

The Benefits of Inbound Marketing!

Comprehensive marketing activities based on knowledge of customer behavior bring many tangible benefits. Inbound marketing offers, among other things, the possibility of:

reaching the customers most interested in buying; it is extremely important when creating a marketing strategy; an investment in ineffective or ineffective targeted advertising media is a waste of money;
customer activation; using the power of social media to engage customers in various types of campaigns or actions effectively increases their ability to purchase a given brand;
building brand awareness; thanks to content marketing, you can effectively build brand awareness among customers, which significantly translates into their purchasing decisions;
matching the advertising message and the ads themselves to the needs and expectations of customers; annoying pop-ups, large banners or billboards discourage customers who are increasingly driven by unobtrusive advertising, which they perceive as tailored to their needs.

The goal of Inbound marketing is to engage the customer, attract him to the advertising message and effectively influence his purchasing decision. It is for this purpose that the possibilities offered by website positioning, acquiring conscious and engaged recipients through social media are used, and it builds the trust and loyalty of customers thanks to matching the message to their needs. One should also not forget about the attractive company blog, filled with unique content. Providing customers with attractive information through many different communication channels is the basis of modern marketing activities.

How to be effective in Inbound Marketing?

The answer is extremely simple. Inbound marketing must be systematic and long-term approach. Only by building long-term inbound marketing strategies will we be able to achieve the desired effect, which is ultimately increasing the company’s turnover. Just like you can’t get Top3 Search Results in a month, Inbound Marketing won’t deliver tangible results immediately.

The goal of Inbound marketing is to reach the most interested and the largest group of customers with the advertising message. Therefore, single actions cannot bring the desired results. However, the investment will certainly pay off in the long term in the form of the constantly increasing number of customers loyal to the brand and the company.

PANTONEs Color of the year 2020

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.


Color Pantone of the year 2019

Animating and life-affirming coral shade with a golden hue that energizes and enlivens with a softer edge.

Vibrant yet gentle PANTONE 16-1546 Living Coral keeps us warm and nourished to keep us comfortable and buoyant in our ever-changing environment.

In response to the attacks of digital technology and social media, we are increasingly entering everyday life, looking for authentic and engaging experiences that enable connection and intimacy. The sociable and thrilling nature of PANTONE 16-1546 Living Coral encourages and encourages carefree activity. Symbolizing our innate need for optimism and joyful exploration, the living PANTONE 16-1546 coral embodies our desire for expression.

Representing the fusion of modern life, PANTONE Living Coral is a caring color that shows up in our natural surroundings while also having a vivid presence on social media.

Pantone’s Color Of The Year 2018 Is Here!

Color of the Year 2018 PANTONE 18-3838 Ultra Violet

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Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the color of the Year 2018! A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future.

Graphic Design Trends In 2016

Graphic Design Trends In 2016

More than the patterns that emerge from the Popular feeds on Dribbble and Behance, design trends can be a mysterious thing.

  1. “Nowoczesny” Styl Retro
  2. Projektowanie materiałów
  3. Jasne, odważne kolory
  4. Kształty geometryczne
  5. Negatywna Przestrzeń
  6. Podział Modułowy
  7. Dramatyczna Typografia
  8. Własne ilustracje
  9. Streszczenie, minimalizm stylu

Pantone 2016

PANTONE 2016 Color Of The Year


Pantone 2016 are PANTONE 13-1520 & PANTONE 15-3919
A softer take on color for 2016: For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year.

Rose Quartz and Serenity were selected as Pantone Color of the Year in 2016.

As the “the global authority on color and provider of professional color standards” the company puts out a press release at the end of the year announcing the color for the following year with an explanation of the reasons the color will be representative of the next year.

Since 1999 members of Pantone Inc. choose a color for the following year.

The previous PANTONE’s colors of the year:

2000 – Cerulean Blue
2001 – Fuchsia Rose
2002 – True Red
2003 – Aqua Sky
2004 – Tiger Lily
2005 – Blue Turquoise
2006 – Sand Dollar
2007 – Chili Pepper
2008 – Blue Iris
2009 – Mimosa
2010 – Turquoise
2011 – Honeysuckle
2012 – Tangerine Tango
2013 – Emerald
2014 – Radiant Orchid
2015 – Marsala

About Pantone 2015 we wrote here.

Article about color of 2016 on the sites of Pantone

Pantone 2016

The Google logo is evolving again!




Found again changes. This time, a new, even simplier logo!

This is not the first and probably not the last time we changed the logo, we believe, however, that today’s update splendidly captures all the ways in which Google helps you in products such as Search, Maps, Gmail, Chrome, and many others. We took the best of Google (simplicity, readability, colourfulness, friendliness) and transformed not only for the present but also the future of Google.

You will see a new design in many of our products soon. We hope that you will like it!

Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience


Google znów się zmienia. Tym razem nowe, jeszcze prostsze logo!

To nie pierwszy i pewnie nie ostatni raz kiedy zmieniliśmy logo, uważamy jednak, że dzisiejsza aktualizacja wspaniale oddaje wszystkie sposoby w jakie Google pomaga Wam w produktach takich jak wyszukiwarka, Mapy, Gmail, Chrome i wiele innych. Wzięliśmy to co najlepsze w Google (prostota, czytelność, kolorowość, przyjazność) i przekształciliśmy nie tylko dla dzisiejszego, ale także przyszłego Google.

Zobaczycie nowy design w wielu naszych produktach już niebawem. Mamy nadzieję, że się Wam podoba!


The web has changed a lot over the last decade, and at the same time it hasn’t changed at all. If we look back 10 years we will find that the web had a very common layout pattern at work across the bulk of sites. This go-to pattern consisted of a header, footer, sidebar and content area. It was the expected layout for the web. At the same time, we had rise of Macromedia Flash which gave way to an era of alternate layouts. Layouts that didn’t stick to this strict formula. And of course with the implosion of Flash this approach faded for a bit…I say for a bit, because it is back with a vengeance. 161


Marsala – The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors. Pantone_Introducing_Color_of_the_Year_Marsala_banner P.S.: Marsala is a wine produced in the region surrounding the Italian city of Marsala in Sicily.